Duolingo hopes you can do this in just 15 minutes a day.

State Department estimates it takes 600 hours to learn a category-one language like French or Italian. What’s different about Duolingo is its personalized learning approach, which gamifies the learning experience through a points-based reward system to keep users engaged and progressing toward proficiency.

The company reaches over 300 million users with more than 32 language courses-from French and Tamil to endangered languages such as Hawaiian and Navajo. Pittsburgh-based startup Duolingo is changing all that with its AI-based language-learning platform. Even many web-based language tools can be monotonous and cumbersome. Aside from the time required to achieve proficiency with a new language, most people struggle with traditional approaches to learning. Like gym memberships, our best intentions often don’t survive very long.

And the year before, and the year before that. Learning a foreign language was probably one of your goals last year.

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